That is right, according to Matt Cutts of Google, the company plans to start rolling out tweaks and modification to Google algorithm begin in the coming months; if it hasn't already begun. This is of much concern obviously to any SEO company as well as their clients. However, it is no time to panic. The idea was and always has been to create a website that is has strong and relevant content to create an enriched user experience.
Cutts reveled the news at SXSW. "We try to make the GoogleBot smarter, try to make our relevance more adaptive, so that if people don't so SEO we handle that. And we are also looking at the people who abuse it, who put too many keywords on a page, exchange way too many links, or whatever else they are doing to go beyond what you normally expect. We have several engineers on my team working on this right now," Cutts said.
For more about the news and transcript go to http://searchengineland.com/too-much-seo-google%E2%80%99s-working-on-an-%E2%80%9Cover-optimization%E2%80%9D-penalty-for-that-115627